Tourism Destination Competitiveness: A Study of Bangladesh

Abstract

Nowadays tourism is one of the rising and prospective industries in Bangladesh which may create a variety of job opportunities for a large number of people from different ages. In this context, the purpose of this study is to determine, compare and evaluate the tourism destination competitiveness of Bangladesh for enhancing the country tourism in the national and global level through using the travel and tourism competitiveness index. The core objective of the study is to unveil the tourism destination competitiveness of Bangladesh in accordance with the travel and tourism competitiveness index and the travel and tourism competitiveness report. Here, we have used index method for the comparison of world tourism destination competitiveness. In this current study, data from several secondary sources have been used to compare and evaluate the tourism destination competitiveness of Bangladesh. As a result we have found that the comparative positioning of tourism destination competiveness in Bangladesh is not up to the mark that’s why we have recommended some suggestions to consolidate the influential pillars of the travel and tourism competitiveness index through launching many short-term, mid-term and long-term projects with sufficient budgetary allocation in every spare of tourism and deploying efficient human resources.