Factors Affecting Coffee Marketing Performance of Dale Woreda in Sidama Regional State, Ethiopia

Abstract

Ethiopian coffee is among the top of the nation’s agronomic disseminates and is known toward be best quality for the species Arabica produced in international market therefore used to blend other coffee from other origin .The revision stood directed on considering and identifying causes touching of performance for coffee marketing A case of Sidama Regional State Dale Woreda coffee cooperatives.  From 17 potential Cooperatives in the woreda 8 cooperative were selected purposely. Proportionate stratified random selection procedure remained cast-off towards choice sample Cooperatives members since apiece layer. 388 cooperative members stayed nominated by stratified specimen system. A planned component ordered agenda consumes III sections was used to collect the main figures. Demi arranged own-managed discussion stood hired for assembling statistics since vital informers. Concentration cluster conversation remained correspondingly castoff towards amass chief information. Expressive plus exhibiting tools stand recycled on the manuscript. Grounded arranged of reversion prototypical, the revision recognized of loan access, substructure, fair evidence, and legal plus regulatory, buyers besides production method influences remain influences of expressively distress coffee produce selling. Value on r² persisted 0.758. Its expressions is 75.8 % coffee selling tin stay explained through autonomous components whereas, residual 24.2% coffee publicizing stood prejudiced through additional dynamics. Final finding for the revision infers, hypothesized independent factors for the thesis have strong impact on marketing performance of the coffee product. For this finding the researcher recommended as government should provide loan service by moderate collateral requirement, the concerned body should search and ensure the accessibility of new market with sufficient timely information, government should rationalize the level of tax levied, cooperatives should encourage buyers to buy directly from the cooperatives, selling substructure exclusively enhanced packing plus carriage conveniences, electric light provision, besides sufficient water supply play vital for selected title.