Flourishing Ecommerce in India and around the Globe

Abstract

In today's business, e-commerce is exploding. The term "e-commerce" refers to online transactions. Electronic commerce (e-commerce) is the buying and selling of products and services over the Internet, as well as the transmission of transactions and analytics. E-commerce is a paradigm change that affects marketers as well as customers. On the other hand, e-commerce is more than a new way to expand current business operations. It's heralding a sea change in business practises. This enormous shift in business paradigms is driving tremendous growth across the globe, especially in India.

E-commerce has grown in popularity as a result of widespread internet use, and start-ups, especially, are progressively leveraging it as a distinctive business strategy. A big environmental impact can be observed because of Ecommerce. Despite the fact that the concept is frequently employed in current business contexts, it has yet to be fully investigated. The purpose of this study is to describe the current state of E-Commerce. The article covers a global perspective on E commerce and shows the top countries in terms of retail E commerce revenue growth in 2022. COVID-19 has a significant impact on global ecommerce trends. In this article, the top seven trends are summarized. The study goes on to look at the key variables that are essential for the achievement of E-commerce business prototypes. The challenges and opportunities related to E-commerce are also discussed.