Volume 4, Issue 2 (July-December) 2023

Articles

• A Study on the Effect of Social Media on Younger Generation

  M. Sumathi, Dharani Priyaa P, Mayuksha V S, Reshmi R, Sivadharshini S J

  18-23

  • Requires Subscription PDF

• Digitalization in School Management: Efficacy and Attitude in Public Secondary Schools in Rungwe District, Mbeya-Tanzania https://doi.org/10.46610/JIMCDM.2023.v04i02.002

  Maurus Clement Mponela, Devotha Bernard Mchami

  9-17

  • Requires Subscription PDF

• Effectiveness of Marketing Strategies on Improvement of Tourism and Hospitality Industry after Covid–19 Outbreak: A Case of Three-Star Hotels in Arusha Region, Tanzania https://doi.org/10.46610/JIMCDM.2023.v04i02.004

  Anita S Marunda, Gerry Batonda

  24-35

  • Requires Subscription PDF

• The Impact of Social Media on Consumer Behavior in Coimbatore City

  S. Yesodha, Aruna Laxmi T., Gagana R., Monika Sri M., Shreya R.

  1-8

  • Requires Subscription PDF

• Effects of Social Media Application on Sales Performance among Small Entrepreneurs: A Case of Women Clothing Stores in Mkolani Nyamagana Tanzania

  Robert V., Baleche A., Batonda G.

  36-47

  • Requires Subscription PDF