The Aesthetic Encounter between Go-Karts and Spectators: Exploring the Role of Design, Emotion, and Perception in Racing and Recreational Experience

Abstract

This research paper explores the impact of go-kart aesthetics on the spectator's experience. The authors define aesthetics as the visual appeal and appearance of go-karts, and automotive design as the profession that deals with the appearance and ergonomics of motor vehicles. The study highlights the crucial role of go-kart aesthetics in making a first impression on spectators and how it can evoke positive or negative emotions and influence their moods and behaviour. The authors suggest that further research is required to fully understand the impact of aesthetics on the racing or recreational experience. They also caution against overreliance on technology in shaping go-kart aesthetics as it can lead to a lack of uniqueness and creativity. Instead, designers should balance technology with traditional design elements to create aesthetically pleasing and unique go-karts. Moreover, the authors emphasize that the intended purpose of the go-kart should guide the design of its aesthetics to ensure it meets the users' expectations. For instance, a racing go-kart may prioritize speed and performance, while a recreational go-kart may prioritize safety and comfort.