Factors Influencing the Market Performance of Dairy Cooperatives in Case Aleta Wondo Woreda, Sidama Region, Ethiopia

Abstract

The milk production and provision of milk product like butter and cheese to cooperatives are providing economic, nutritional and ecological income generating for community. In study area (Aleta wondo Woreda), even then the milk and milk product marketing is familiar business and the most of the inhabitants in the woreda are very familiar for this agricultural activities due to improved high breed cow potential in the woreda and the cooperatives were established for this activity mostly. Descriptive as frequencies and percentages were used for analysis and interpretation of data. In addition, multiple linear Regression model was used. The outcome of the research shows that, the marketing performances  of the dairy cooperative in terms of performance was poor because, most of the respondent responses were the negative and the regression results indicate that out of 23 exploratory variables, 7 variables were significant of 1% and 5% level. It is concluded that due to the negative attitude of the members towards the society, most of the milk were sold to the retailers and brokers. Also due to lack of the awareness, members may be losing sense of ownership in particular. To raise profitability of the cooperatives, minimize the operating expense, administrate expenses, and advance their working efficiency and effectiveness, to gain enough profit, save accumulated profit for capital growth and give capacity building for the members and management body.