Customer Awareness of Scam Relating to Online Shopping in Coimbatore

Abstract

Scams occur in online purchases. Today, fake advertising has to be considered because a product is advertised for an incredibly low price. Customers cannot touch the product, loosing of interaction is the biggest disadvantage in e-commerce shopping. Customers can complain about counterfeit products that have been obtained through online websites, and then return the product if needed. Most customers do not feel secure during their online purchases. Preventing online purchases is the easiest way to escape scams. Online shopping is the use of technology for better marketing performance. There are busy in studying customer behaviour and satisfaction towards online shopping to see their attitudes. Most of the people likes to buy their products through online which makes their job easier. In some websites, second hand products are supplying to the customers instead of new products. These queries make customers return their products back. People usually buy online products according to their age because people who were at the age of 8 years to 20 years would like to buy clothes and beauty products. The people who were above the age of 20 years to 40 years would like to buy household properties electronic products and gadgets. The people who were at the age above 40 years would like to buy vegetables and fruits to reduce their travelling time. This is also called as E-Business. Finally, this results shows lot of people are engaged with online shopping but 90% scam happening in E-Business.