A Study on Factors Influencing Consumers to Purchase Smartwatch

Abstract

Smartwatches have created a huge wave around the world in recent days. It is a wearable smartphone that is typically worn on the wrist and runs through mobile apps. This study aims to find the factors that influence customers to buy a smartwatch. The most important factors are price and brand. A questionnaire has been framed and data was collected. For 100 responses the statistical tools used are percentage and rank. The findings of the study show that Fit Bit brand smartwatch is preferred mostly by people.  They use Bluetooth to link to smartphones and other devices, allowing users to run apps right from their wrists, measure fitness activities, and receive notifications. Smartwatches are a popular option for keeping connected and handling daily duties because they provide handy methods to communicate with technology on the go through touchscreens and voice commands. They have developed into adaptable gadgets that give users on the move convenience, health insights, and tailored experiences. Smartwatches have grown in popularity in recent years, as they offer a range of features and functionalities that cater to the needs of tech-savvy individuals. These devices, which utilize Bluetooth technology to connect to smartphones and other devices, provide users with the ability to access various applications directly from their wrists. This makes it incredibly convenient for users to stay connected and handle daily duties without having to constantly reach for their phones. Additionally, smartwatches offer built-in fitness tracking capabilities, allowing users to accurately measure their physical activities and monitor their overall health.