Farmers Opinion on Technology Solution to Cultivation and Marketing of Agro Products: A Case in Coimbatore District

Abstract

The agricultural sector has been characterized by low productivity growth, infrastructure constraints, supply chain inefficiencies and serious problems with transfer and access to information. These can be seen as some of the bottlenecks to growth. After the green revolution in the mid-sixties, there has not been any significant technological improvement in the agricultural sector. To achieve higher productivity and growth in the agricultural sector the government and policy makers should look to expand and invest more in technological innovations and infrastructural development. Poor access to information and insufficient services add to infrastructural blocks the increasing penetration of ICT tools can reduce information imbalance. There has to be an efficient information dissemination system in place for growth and higher productivity in this sector. Framers need timely and accurate information pertaining to pre harvesting, post harvesting, weather forecasting, marketing of crops. This would create direct benefits, showing an increase in profitability, reduction in transacting cost, time saving and reduction in travel costs. This research paper highlights on the impact of technology management on the cultivation and marketing of agro products in Coimbatore District and how farmers are expressing their opinion on it.