Fashion: The Social Art to Represent Personality for a Purpose

Abstract

A comprehensive definition of the term fashion along with explanations of its various dimensions are quite complicated. A correct, comprehensive, and clear definition of fashion is still absent in the literature of fashion theories. The present paper proposes a comprehensive definition of fashion and discusses its various dimensions, diffusion, development, and management. Based on long professional experiences, the author first defines the term fashion. Then discusses how to develop it and how it is diffused in a society. Finally, the paper includes a Virtual Product Continuum (VPC) that helps learn how to manage it once it is developed. However, this paper does not include the historical evolution of fashion.