The Effectiveness of Instagram Content Marketing on Brand Building of a Company

Abstract

This Research paper mainly focuses on top companies which are operating in India is using the Instagram to build a strong brand, and including benefits and opportunities ahead. In this day and age social media became the most important link in our lives from connecting with each other to promoting the businesses. Social media content marketing allowing the marketers to build influence, prospectus and to convey effective information to the consumers. Though Facebook and other social media platforms are setting their trends in this digital world, Instagram has joined in this trend in 2010 and became a most important platform for marketers to interact with the consumers. Globally, Instagram has become the highly preferable tool for the companies to promote their brands. Through Instagram marketers can engage and interact with their customers by sharing videos and photos to create awareness about their products.