Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804)

Study of Various Morale Boosting Strategies for Employees in Automobile Industries in India

Harsha Bharat Goyal — Sat, 29 May 2021 00:00:00 +0530

In India Automobile Industries are also playing important role in Economic growth. Automobile sector is indirectly helping government by helping manufacturing sector in India. As we can see in the digital and modern era to face competition the automobile industries are now trying towards up gradation and Automation. As many other resources of automobile industries are also depending on Human resources. In 2017 India is world’s 4th Automobile Producer. In such most competitive organizations role of human resource is very important. The productivity of human resources will result into the productivity of organization.
In this research paper researcher wants to do the critical analysis of Employees Morale boosting strategies for automobile Industries in India.

Drawbacks and Challenges of GST

Esther Nayagam, Bharathi B — Thu, 08 Apr 2021 00:00:00 +0530

Goods and Service Tax is known as ‘One Nation One Tax’. The main objectives of Goods and Service Tax are subsuming all sort of indirect taxes like Central Excise Tax, Value added Tax, Entertainment Tax, Luxury Tax, and Service Tax. This is the one of the biggest tax followed throughout the world. France is the first country who implements the Goods and Service Tax in the world. The challenge and drawbacks of Goods and Service Tax will see in this article. Comparison of Goods and Service Tax India with other Countries and also what challenge does other countries faced when the implementation of Goods and Service Tax with their States. Also see how Goods and Service Tax works with live examples

Community-Based Rural Tourism Development: A Conceptual Framework for Bangladesh

Md. Rafiqul Islam — Sun, 17 Jan 2021 00:00:00 +0530

The concept of community-based rural tourism (CBRT) can play a crucial role to reanimate the conventional thoughts and views on tourism along with may create a big transition to go for the new dimension in the sustainable development of the rural community people. Community-based rural tourism (CBRT) has been pushed as one of the major strategic ways to alleviate poverty and might highlight the sustainability of marginalized regions and communities. It has enlarged drastically in the
twenty first century with a view to ensuring the community participation in the rural tourism development decision making process. It is one of the most growing and promising tourism sectors in Bangladesh and it may add value to our economy, society and environment. It also have a great impact on our GDP and creation of employment opportunities for those people who
are directly and indirectly involved within its development process. The main objective of this study is to measure the potentiality of the community-based rural tourism (CBRT) development in Bangladesh as well as to design a conceptual framework for CBRT development through rural community participation and also provide some suggestions to overcome the obstacles to developing CBRT. The analysis, implications and recommendations of this study would be the logical steps to deploy the rural community people of Bangladesh in the development process of tourism activities within their local areas.

Effectiveness of Marketing Practices on Awareness and Usage of Food and Beverage Products

Dr. Nilesh Anute, Shubham Kshirsagar — Wed, 23 Jun 2021 00:00:00 +0530

The purpose of this research paper is to understand marketing practices adopted by Fast Moving Consumer Goods (FMCG)
sector for processed food and beverage. Food and beverage products account for 18-19% of sales in the FMCG industry. Processed food is emerging as an important segment of the FMCG organization. India has large food processing industries located pan India. Many reports estimate that revenue generated by FMCG organizations is expected to reach $ 530 Bn by the year 2025. Various E-Commerce websites are created for capturing the market share of only food and beverage products. New promotion methods using internet marketing, social media marketing are adopted by this sector. Due to the growing importance of these products, it is necessary to study various marketing strategies, techniques, and instruments used by the industry. For this research paper, descriptive research design and nonprobability convenience sampling method are used. The survey method is employed to consolidate data from 150 respondents by using a systematic questionnaire. The study will assist in understanding different marketing techniques their effectiveness.

Discount of Price and View of Store Affect Impulsive Buying on Modern Store in Indonesia

Fri, 07 May 2021 00:00:00 +0530

The Covid-19 pandemic has been deeply felt by various parties, including the economy. One of the sectors affected is the retail business. Investigating the effect of discount of price and view of store on impulsive buying is the aim of this study. This research design is through a quantitative approach. Online-based questionnaires were distributed to 84 respondents and then processed using SPSS software. The results in this study concluded that all hypotheses are valid and show a significant relationship between discount of prices on impulsive buying and view of stores on impulsive buying behavior. It is hoped that further research can investigate the influence of internal consumer factors (mood, affection) on impulsive buying behavior.

An Exploration of Factors Determining the Pre-Visit Image of Chinese Tourists on Sri Lanka as a Tourist Destination

Bimali Ranasinghe, Rohini Samarasinghe — Sat, 20 Mar 2021 00:00:00 +0530

China is recorded to be the second highest tourist attraction to Sri Lanka. However, still, among the Chinese travelers, Sri Lanka is known as one of the dark-horse outbound destinations. Hence, this paper is written to present the findings of a study on the factors determining the pre-visit image of Chinese tourists on Sri Lanka as a Tourist Destination. Data were collected from 30 Chinese travelers who are willing to visit Sri Lanka through conducting in-depth interviews. Sample was chosen using the purposive sampling method and data were analyzed using Thematic Analysis. A few interesting themes were emerged from the findings namely; childhood stories; warrior heroes; sporty adventures and blessed with nature and a profound culture. This study expects to be an informative tool to government policy designers, entrepreneurs, marketers and professionals in the tourism industry in designing innovative strategies to improve the pre –visit image of Chinese as well as other tourists visiting Sri Lanka and thereby in up surging its tourist arrivals.