A Study on Consumer Purchasing Behavior towards Fast Food with Special Reference to Coimbatore City

Abstract

The marketing conception stresses that an establishment should produce a Marketing Mix (MM) that satisfies (gives mileage to) guests, thus needs to dissect the what, where, when and how consumers buy. Marketers can more prognosticate how consumers will respond to marketing strategies. The consumer gets captured in all the aspects of purchase, mileage and disposal of products and services. Consumer buying gesture is told by the existent’s personality traits. These personality traits do not remain the same but change with the life cycle. Complex buying gesture requires the high involvement of buyers Understanding why and how people decide to buy this or that product or why they are so pious to one brand is the number one task for companies that strive for perfecting their business model and acquiring further guests. An establishment needs to dissect buying gestures for Buyers’ responses to an establishment’s marketing strategy have a great impact on the establishment’s success.

 The study is accepted to find out the consumer buying gesture towards fast food in Coimbatore. The high ideal of this study is to find out the consumer's buying gestures for fast food and to offer valid suggestions. This study was conducted grounded on descriptive exploration. The replies have been named by using a convenience slice system from colourful fast-food consumers. Completely 170 sample repliers were named and anatomized by using simple chance analysis and mean ranking system. This study helps to know the consumer buying gesture of the Coimbatore megacity. It is precious for businesses to understand this process because it helps them better knit their marketing enterprise to the marketing sweats that have successfully told consumers to buy in history. Consumer buying gesture refers to the buying gesture of the ultimate consumer. An establishment needs to dissect buying gestures for Buyers’ responses to an establishment’s marketing strategy have a great impact on the establishment’s success.