Buyers' Preference of Amway Products with Special Reference to Coimbatore District: A Study

Abstract

It is common knowledge that customer contentment affects a client’s propensity to make another purchase in the future. Customers who are pleased with their interactions are more inclined to tell others about the company. The survey’s goal is to ascertain consumer satisfaction with Amway products in the area around Coimbatore. Your business plan must include considerations for customer happiness. 75 random questionnaires were given to Amway customers in total. The survey results demonstrate how pleased Coimbatore customers are with Amway Corporation’s offerings using straight forward language and graphs, scales, and percentage approaches. The most important asset that any firm, can have is customers. An organization greatly depends on how many customers it has how they buy and how often they buy. Satisfied customers usually buy more and buy frequently. Loyal customers also act best promotional source to new customers. They tend to bring in more and more new customers through word of mouth communication. The study reveals that the different factors have significant influence on buying behavior. This study also contributes to the knowledge of how Amway products will be able to understand buying habits of the consumers. India is said to be a country that has been able to increase its range of cosmetic products since the heady days of the industrial revolution with its improved production and use. Most of the products are chemical products harmful to health and life. The use of natural ingredients in personal and health products has been practiced since ancient times, which only increased the use of precious herbs. Amway is also following such practices.