Analysis of Customer Churn Behaviour in the Telecommunication Industry

Abstract

The telecommunication industry is a highly competitive customer-driven sector in the world. To stay ahead of the competition, telecom companies must constantly monitor customer churn and take steps to prevent it. Customer churn reflects how fast users are leaving a particular service. It is a metric that relates to whether we have a viable business because high churn hinders growth potential. Several factors, including poor customer service, high prices, and a lack of innovative products, can cause churn. Monitoring customer churn is essential for telecom companies because it can significantly impact profitability and stand apart from other competitors in this sector. Therefore, the telecom sectors must utilize cutting-edge analytics to comprehend consumer behavior and forecast whether or not clients would depart the  organization. Consequently, it is critical to analyze and monitor various telecom companies' different customer churn factors, taking steps to prevent it so that they can stay ahead of the competition and maximize their customer retention rate.