Resource Optimization of a Fast Food Franchise: Industrial Engineering approach

Abstract

India is one of the largest markets for food based products. The Indian Fast Food Industry
grew at a CAGR of around 34% during 2011-2014 and is expected to better that rate in the
next three years. There is a lack of appropriate fast food chain of restaurants focusing on this
segment due to huge demand for Indian food based products in India. Reputed fast food
chain restaurants aims to tap on this huge potential in the coming decade but faces stiff
competition from other regional restaurants and independent outlets. Due to the fierce
competition in fast food industry where customers expect quick service and quality, the fast
food chain can adopt techniques of process simulation and value engineering for focusing on
cost optimization on resources under various scenarios can help in better decision making.