Analysis of the Effects on Consumers Purchasing Attitudes

Abstract

In today's era, every manufacturer and every marketer wants to know about the buying attitudes of the consumer to maximize profit. What reasons and factors exist that influence consumers to buy a particular product and why are consumers generally loyal to a particular company's product? This research has been done to answer all these questions. It is easy for any individual to buy and consume a particular product but it is difficult to reach that decision of purchase. This study's major goal was to find out how and what factors influence the buying attitudes of consumers. There are two main goals of this study: First, to identify the relationship between the buying attitudes of consumers and the factors affecting buying attitudes. The next objective is to identify the factors that influence the buying attitudes of customers to remain loyal to a particular product of a company. The study was based on a relevant review of literature work and a self-structured questionnaire to collect relevant information from 100 respondents through primary data as well as secondary data. SPSS software is also used to analyze and interpret the data. The products are categorized according to the Indian family in Ambala. The results revealed that various factors influence the buying attitudes of the consumer. This study is an important perspective for future manufacturers, producers, and marketers which gives a comprehensive view of the buying attitudes of the consumers for the consumption of the products. And on this basis, marketers can develop new marketing strategies to get manufacturers and producers to buy products.