Enhancing Market Basket Analysis Through the Interplay of Advertisement and Technology

Abstract

Market Basket Analysis (MBA) is a crucial
technique used in the field of data mining to
understand consumer purchasing patterns.
The importance of advertisement in an MBA
has been widely acknowledged as a key factor
in influencing consumer behavior. With the
advent of technology, MBA is undergoing a
paradigm shift, with new tools and techniques
being developed to improve its accuracy and
efficiency. This research paper focuses on the
various techniques used in MBA, the role of
advertisement in MBA, and the impact of
technology on the improvement of MBA. The
paper discusses the various algorithms and
data mining techniques used in MBA and
their advantages and disadvantages.
Additionally, it analyzes the importance of
advertisement in MBA, its impact on
consumer behavior, and the role of
technology in enhancing MBA. The paper
concludes by highlighting the potential of
technology in revolutionizing the MBA field,
providing more accurate and efficient results,
and ultimately improving business outcomes.