Journal of Integrated Marketing Communications and Digital Marketing

Articles

• Impact of Marketing Mix on Consumer Attitude and Purchase Intention towards Green Product

  Puja, Monika Sethi Sharma

  1-14

  • Requires Subscription PDF

• Teaching with Digital Gadgets: Attitude and Hindrance in Public Secondary Schools in Rungwe District, Mbeya-Tanzania

  Maurus Clement Mponela, Demetria Gerold Mkulu

  15-21

  • Requires Subscription PDF