Understanding Digital Marketing vs. Traditional Marketing and Effectiveness

Abstract

In this modern era, with the emergence of Digitalization in every sector, there is a change in the approach to working. So, everyone is experiencing Evolution in each field, and hence there is an evolution in the field of Marketing due to Digitalization. So, the term Marketing is now called Digital Marketing. In this research, we will study how effective the modern way of Marketing is in Digital Marketing than the Traditional way of marketing, which we can term Traditional Marketing.

Traditional Marketing is the way of Marketing that involves the old school way of Marketing, which includes Advertisements on TV, in Newspapers, on Radio, Pamphlets and Banners etc.

Digital Marketing means marketing the product on the internet through various platforms on social media, Email, Paid Popups, Blogs etc.