E-Commerce in India: A Study on Advantages and Difficulties in an Emerging Economy

Abstract

Information Technology has been playing an important role within the future development of monetary sectors and therefore the way of doing business in an emerging economy like Bangladesh. Increased use of smart mobile services and internet as a replacement channel for business transactions and international trading requires more attention towards e-commerce security for reducing the fraudulent activities. The advancement of Information and Communication technology has brought a lot of changes in all spheres of daily life of human being. E-commerce features a lot of advantages which add value to customer’s satisfaction in terms of customer convenience in anywhere and enables the corporate to realize more competitive advantage over the other competitors. This study predicts some challenges in an emerging economy.