Impact of Digitalization in Rural Marketing

Abstract

Technology has entered every aspects of life. Nowadays it covers in many areas like finance, production, marketing, advertisement and many more. Digitalization is the mechanism of change in information into digital format. Digital marketing means selling of products and services using electronic devices. Digital marketing helps the marketer conquer the heights of marketing. Digital marketing is not an exact term but the meaning of its, varies depends on the situation. Digital marketing covers the areas like social media marketing, Inbound marketing, Pay per click advertising, SEOs etc. Rural people have always been soft approach towards digitalization. My study is about the impact of rural marketing when it comes to digitalization. And also focus on meaning of digital marketing, techniques, challenges of digital marketing and also emphasize what type digital medium is used in rural marketing and what type of products can use these digital medium and How can these digital medium increase their number of consumers, even among the rural people who are hesitant to digitize.