The Impact of Partial Diversification on Brand Image for Clothing

Abstract

The study examines the effect of partial diversification on brand image for clothing; Do people perceived them better than the products which are not diversified with time. To measure the importance of partial diversification I conduct a survey of sampling 280 respondents of the city Karachi, in this study empirically test a hypothesis. The finding suggests that there is constructive association among the partial diversification and brand image for clothing. This research has managerial implications for brand managers and further research directions.