Volume 2, Issue 2 (July-December) 2021

Articles

• Male Consumers and their Decision Making Styles- A Critical Literature Review

  Adyasha Suvadarshini, Bidhu Bhusan Mishra

  1-7

  • Requires Subscription PDF

• Making of Effective TV Advertisements: The ADVAL Model

  S. M. Ikhtiar Alam

  18-32

  • Requires Subscription PDF

• Constructing Marketing Channel Conflict Index (MCCI): A Complete Model

  S. M. Ikhtiar Alam

  8-11

  • Requires Subscription PDF

• Relationship Marketing: Strategies and Tools- h-CRM - A Hierarchy

  Thimmaiah Bayavanda Chinnappa

  33-36

  • Requires Subscription PDF

• A Study on Effectiveness of Online Learning System during Covid-19

  M. A. Monika, T. Sukirtha

  12-17

  • Requires Subscription PDF