A Study on Analysing the Job Seekers' Perception and the Strategies of Recruitment Marketing

https://doi.org/10.46610/JMSBM.2022.v03i02.003

Abstract

The goal of the study is to demonstrate why a recruitment agency would utilize the employer branding of one of its clients as a recruitment marketing technique to draw in talent and fill the appropriate positions for their client's business. This study shows how businesses and job seekers have started to emphasize the importance of recruiting firms. But on the other hand, they should definitely build a relationship with job seekers who depend on recruitment firms to land a position at any respectable organization. These studies provide you an overview of the relationship between organizational traits, various aspects of job choice, and Candidate's perceptions of the job. This study also illustrates how employers and job seekers are beginning to recognize the value of recruitment agencies. A recruitment company will use their client's employer branding as a recruitment marketing tool to attract talent and fill the right position for their client's company in order to understand the terms recruitment marketing, employer value proposition, candidate perception for an organization, key features that attract a candidate to a specific company, segmentation, and personalization in recruitment marketing. Despite the numerous advantages of recruitment consultants' marketing efforts, some businesses still have misconceptions concerning what these options can do, exactly what they are capable of, and how they should be used.

       According to the findings of this study, one approach to addressing this issue is to improve employer branding. The challenge identified by this research can be tried to solve by leveraging candidates' perceptions, which will shift from generation to generation, and collaborating with recruitment firms to help candidates become more well-informed and aware of the benefits of the position.