Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804)

Articles

• The Study of Sustainable Green Marketing: Commercial, Environmental and Social Benefits of Green Marketing and their Effects https://doi.org/10.46610/JSSMR.2023.v04i02.003

  Pushpa Suryavanshi, Arunima Agrawal

  18-24

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• Social Media’s Effect on Generation Z in India https://doi.org/10.46610/JSSMR.2023.v04i02.001

  T. Kumarasamy, M. Pushpalatha

  1-8

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• The Influence of Foreign Direct Investment on Manufacturing Job Growth in India https://doi.org/10.46610/JSSMR.2023.v04i02.004

  Asgar Ali

  25-37

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• Impact of Environmental and Social Attitude towards Sustainable Tourism on Resident's Satisfaction: Moderating Role of Gender https://doi.org/10.46610/JSSMR.2023.v04i02.002

  Kartik Sehgal

  9-17

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