A Study on Brand Awareness on Water Purifiers in Coimbatore City

Abstract

Water is the most essential thing needed for the living beings to live. Contact to pure water has become very rare. So we are in the position of using some water purifiers. So many water purifiers have come into the market. Brand awareness for water purifiers has been conducted. The researcher collected data with the help of well-structured questionnaire. Hundred and fifty samples were taken from consumers in Coimbatore city for this study. The data subjected to analysis and the findings of the study reveals that the respondents are satisfied with the brand awareness and satisfaction level of the consumers. The highest brand awareness was showed by Aquaguard.