Growth and Trustworthiness of Online Shopping & Business during the Pandemic: A Case Study on Bangladesh

Authors

  • Md. Hasan Imam Bijoy
  • Maksuda Akter Rubi
  • Shanjida Chowdury
  • Siddiqur Rahman

Keywords:

E-commerce, E-commerce Trustiness, Internet Shopping, Online Business, Online Shopping

Abstract

Online business or e-commerce is a digital option for our convenience. During the pandemic and lockdown, our life has shifted to coronavirus. This study shows the development of online business and confidence in online transactions in Bangladesh. In this, internet shopping and enterprise is a conventional shopping race. This research reveals the present condition of online business in Bangladesh around the world. Primary data has been collected from the citizens of Bangladesh through an online survey. The total no of respondents for the study was 264. The study results indicate that 62.5 percent were male, 37.5 percent female, and their average age was 29.85 years. According to our study goal, 73 percent of respondents began their online business during the pandemic, 48 percent of them had an online business strategy, and 67 percent felt online business was more profitable than an offline business. Since online e-commerce sites primarily sell their goods by showcasing product photos, there is a great risk of misleading consumers, and we say that 36% of the audience is deceived by online e-commerce. Finally, this study portrays the picture of growing digitalization in Bangladesh. This study recognizes so many simple insights as which product sells more or buys online, people's shopping tastes, consumer interest, etc. that will give an idea to new e-commerce beginners. Finally, this study portrays the picture of growing digitalization in Bangladesh and so many simple viewpoints as which product sells more or buys online, people's product preferences, trust, etc.

Published

2022-02-02