Analytical Study of Customer Satisfaction towards IT enabled Services of ICICI Bank

Abstract

Indian Banking framework is confronting various difficulties with the progression of innovation. It gets basic for specialist organizations to meet the objective consumer loyalty's with nature of administrations expected by them on its conveyance based financial administrations. Banking industry is the service industry and providing various financial services through the application of IT to its customers. The present research study is an attempt to highlight perception level of 200 customers of ICICI bank living in district Bareilly with the objective to know the level of awareness and satisfaction of IT service users of bank in rural areas of India. It is observed that mostly customers are well aware and satisfied with the IT based banking services.