Volume 1, Issue 2 (July-December) 2020

Articles

• A Study on Brand Awareness on Water Purifiers in Coimbatore City

  M. Deepalakshmi, R.LakshmiPriya

  30-35

  • Requires Subscription PDF

• Novelty, Emotions and Brand Association: A Study of Select Apparel Brands

  Faseeh Amin, Aarif Mohd Sheikh

  14-20

  • Requires Subscription PDF

• Challenges Faced by the Direct Selling Distributors-A Factor Analysis

  M. Deepalakshmi

  1-6

  • Requires Subscription PDF

• Analytical Study of Customer Satisfaction towards IT enabled Services of ICICI Bank

  Rohit Bansal, Ram Singh

  21-29

  • Requires Subscription PDF

• Tourism and Conflict

  Faseeh Amin, Fayaz Ahmad Nika f

  7-13

  • Requires Subscription PDF