A Study on Impact of Social Media on Consumer Buying Behavior

Abstract

Online activity in consumer’s behavior is gradually growing at a very fast rate with the tremendous involvement in social media and user created content on sites, like Face book, blogs, YouTube, LinkedIn, etc. In businesses, social media is generally used to spread the awareness about the products and services, promoting brands, to retain the existing customers and to find new prospects. Social media provide better relationship with the customers for the business.